Txtcart Surpasses $4.1M ARR
Kyle Bigley shares his unconventional routine that helped build TxtCart to $4.1M ARR. Despite not following typical productivity hacks, his approach focuses on deep work and strategic planning.
December 3, 2025$4.1M ARR Milestone
Original Announcement
Perfect morning routines don’t exist
Founders who think cold plunges, gratitude journals, and meditation apps will fix their brokenness.
No, it won’t
I don't follow any of this, and still built TxtCart to $4.1M ARR.
My routine is boring as f*ck but it WORKS.
I wake up at 6 am and make coffee.
Clear overnight notifications, check if my overseas teams lit anything on fire, and answer urgent emails.
When you're bootstrapping... letting sh*t sit for 12 hours kills momentum.
7 am to 9 am is DEEP WORK.
During this session, I avoid taking any calls, checking Slack, or any sort of interruptions.
It’s blocked for product work, creative thinking, and strategic planning.
This is the slot where my most revenue is made, not at 3 pm when I'm brain dead.
From 9 am to 10:30 am, I hit the gym.
Sitting at a desk for 12 hours turns your brain into mush, plus I solve half my problems on the treadmill.
10:30 am to 1 pm is internal calls and lunch.
1 pm to 4 pm is task work and external calls.
Low-level tasks I haven't outsourced, client calls and sales calls.
All calls between this slot, because before that I'm useless on Zoom, after that I'm mentally done.
By 4 pm, I'm "clocked out…" except I'm NEVER off the clock.
I'll answer Slack at 8 pm, hop back on my computer at 9 pm. (This happens when there’s something urgent or needs to be taken care of by me.)
I struggle to disconnect, honestly, but this is the bootstrap reality.
I try blocking family time from dinner to bed, but some nights I end up back at the computer.
Before bed, I do something most people skip… organizing my Trello board for tomorrow.
Review the calendar, load my "today" column with tasks, and know exactly what's happening.
Just to have ZERO surprises when I wake up.
Planning tomorrow TODAY means you're not winging it every morning.
You just execute.
While you're journaling about your feelings, I'm already closing deals.
But sure, tell me more about your cold plunge routine.
(Follow me @kylebigley for daily posts like this as I scale TxtCart to the #1 SMS platform for DTC brands)
Founders who think cold plunges, gratitude journals, and meditation apps will fix their brokenness.
No, it won’t
I don't follow any of this, and still built TxtCart to $4.1M ARR.
My routine is boring as f*ck but it WORKS.
I wake up at 6 am and make coffee.
Clear overnight notifications, check if my overseas teams lit anything on fire, and answer urgent emails.
When you're bootstrapping... letting sh*t sit for 12 hours kills momentum.
7 am to 9 am is DEEP WORK.
During this session, I avoid taking any calls, checking Slack, or any sort of interruptions.
It’s blocked for product work, creative thinking, and strategic planning.
This is the slot where my most revenue is made, not at 3 pm when I'm brain dead.
From 9 am to 10:30 am, I hit the gym.
Sitting at a desk for 12 hours turns your brain into mush, plus I solve half my problems on the treadmill.
10:30 am to 1 pm is internal calls and lunch.
1 pm to 4 pm is task work and external calls.
Low-level tasks I haven't outsourced, client calls and sales calls.
All calls between this slot, because before that I'm useless on Zoom, after that I'm mentally done.
By 4 pm, I'm "clocked out…" except I'm NEVER off the clock.
I'll answer Slack at 8 pm, hop back on my computer at 9 pm. (This happens when there’s something urgent or needs to be taken care of by me.)
I struggle to disconnect, honestly, but this is the bootstrap reality.
I try blocking family time from dinner to bed, but some nights I end up back at the computer.
Before bed, I do something most people skip… organizing my Trello board for tomorrow.
Review the calendar, load my "today" column with tasks, and know exactly what's happening.
Just to have ZERO surprises when I wake up.
Planning tomorrow TODAY means you're not winging it every morning.
You just execute.
While you're journaling about your feelings, I'm already closing deals.
But sure, tell me more about your cold plunge routine.
(Follow me @kylebigley for daily posts like this as I scale TxtCart to the #1 SMS platform for DTC brands)
Founder
Kyle Bigley 🔊
@kylebigley
Product
Txtcart
View Product