Txtcart Surpasses $2.6M ARR

At $60K/month, I thought hitting $100K would solve everything.

At $100K I thought $1M ARR was the magic number.

Now at $2.6M ARR, I'm pretty sure $5M won't fix sh*t either.

Point is, when TxtCart was doing $60-70K/month, I was in SURVIVAL MODE.

I was constantly stressed about whether I could pay myself the salary I needed to maintain my lifestyle while growing the company.

That mental loop of "this could all disappear tomorrow," even though it made zero sense.

Hit $100K/month and some of that lifted.

Then December 2024 happened.

I was pretty tied into our financials and forecasts (usually pretty good at predicting what's coming).

But we grew 40% month over month. Went from around $1M to nearly $2M ARR in 30 days.

We ran a 25% off promo on SMS campaigns just to test if pricing was the bottleneck.

Turns out people were willing to overlook a less polished product if the rates were attractive.

The other thing that caught me off guard was Q1 2025.

Usually, we see a MASSIVE pullback after Q4 (seasonality hits, campaign spending drops hard).
Didn't happen.

From March onward, we basically stayed at December levels or grew month over month.

Now we're at $2.6M ARR.

And here's what I've realized as a bootstrapper:

The problems didn't disappear. They just EVOLVED.

At $60K I was stressed about paying myself.
At $100K I was stressed about maintaining growth.
At $2.6M I'm stressed about hiring, infrastructure, and positioning for $5M.

I keep telling myself that hitting $5M will fix the current money issues.
It won't.

There will just be DIFFERENT money issues.

You're either optimizing for growth or profitability (hard to do both at the same time).

Your problems scale with your revenue.

There's no magic number where everything gets easy and you can just coast.

You just unlock new problems that require different solutions.

At least the bank account looks better while you're stressing though.