Gojiberry Surpasses $4.5M ARR
Romàn has announced that his product, Gojiberry, has surpassed $4.5 million in annual recurring revenue (ARR). He also shared insights on leveraging LinkedIn posts to generate sales pipeline and booked 500+ demos last month.
Original Announcement
Last month, we booked 500+ demos using these 7 types of LinkedIn posts.
LinkedIn is one of our strongest growth channels. Here’s how we use it to generate pipeline for our sales team:
1. The blueprint
Share a result and invite people to comment a keyword to get the playbook behind it.
Send them the resource via DM, with a clear path to book a demo.
The result gets their attention. The playbook builds interest.
2. The direct results post
Share a compelling result. We often partner with creators for this.
Want to know which tool made it happen? Comment to find out.
Then send people to a simple landing page where they can book a demo directly.
3. Founder-led content
Share what’s happening inside your company: decisions, challenges, lessons, and wins.
Give people a reason to relate to you and follow your journey.
This works especially well when other founders are part of your ideal customer profile.
4. Value-first content
Skip the gated resource and share the full breakdown in the post.
Explain what you tried, what worked, and how someone else can apply it.
These posts often get fewer interactions, but they convert extremely well for us.
5. Customer case studies
Let your customers take the spotlight.
Film them. Break down their workflows. Explain what they achieved and why it worked.
Show prospects what success could look like for them.
6. Product and company announcements
New features, integrations, funding announcements…
Use these posts to show what’s changing and why it matters to your audience.
7. Event posts
Webinars, in-person events, live sessions…
Give people a clear reason to attend and a simple way to sign up.
Together, these 7 formats helped us book 500+ demos last month.
Your next LinkedIn post could do more than get likes.
Pick one format. Make it useful. Give people a clear next step.
Your turn.

Founder

Product
