Gojiberry Hits $4.3M ARR

We went from $0 to $4.3M ARR in 13 months.

And I realised that if I wanted to go much further, I had to break a lot of what I had built and rebuild the team properly.

I spent July and August hiring, restructuring, and rethinking how we operate.

The company is profitable, and this is what our new setup looks like.

I think there’s a huge lack of content about this part of the journey.

It’s easy to post an ARR number.

But without the context — team size, costs, structure, margins, who does what — that number doesn’t tell you much.

So here’s the full breakdown of how we’re actually running the company at $4.3M ARR.

Enjoy!