Tally Surpasses $4.3M ARR

In 2025, our goal at @TallyForms was simple: reach 10,000 subscribers.

We ended the year at over 12,000, and along the way our revenue more than doubled, closing 2025 at $4.3M ARR. It was a big year by any measure.

So when thinking about our goal for 2026, we asked ourselves the question:

What kind of company do we want Tally to be? And just as importantly, what don’t we want to spend our time on?

Tally has always been a bit different. @filipminev and I started as digital nomads, building a sustainable lifestyle business, and a tool we wanted to use ourselves. A few years later, the context looks very different: a team of 10, and a product used by over 1 million people around the world.

That growth gives us something we value deeply: optionality.

✅ We’re independent: we don’t have investors and only report to our customers
✅ We built a profitable business with healthy margins
✅ We have a small team that can move fast

Because of this, we can make unconventional choices, like:

- Building excellent software and giving it away for free
- Building an opinionated product
- Letting go of aggressive revenue targets and optimizing for the long term

So in 2026, we won’t have a revenue target. Instead, we’re choosing to optimize for quality by:

- Obsessively listening to users
- Acting on feedback in short loops
- Removing friction and delivering value faster
- Sweating the details—quality needs to show up everywhere
- Staying focused and saying no to 1,000 good ideas

Keeping the team small makes this possible. It forces clarity and focus, and it keeps us close to the people we’re building for. The trade-off is that we can’t do everything. The upside is that we can do the important things well.

We can’t outspend, out-market, or out-ship VC-backed competitors. But we can obsess over quality. Delivering an exceptional experience isn’t a race. It takes time, patience, care, and product taste.

By staying calm, focused, and close to our users, I believe we can build a sustainable company that lasts—and a product we’re genuinely proud of.

We’re optimizing for craft, for the work itself, and for the long game. And by doing this, the numbers will follow.

Here’s to another year of building a product we love🫰

blog.tally.so/in-2026-were-o…