Tally Surpasses $390K MRR
Marie and Filip Minev celebrate Tally reaching $390K MRR, five years after launching their MVP. The product now boasts over a million users and a dedicated team, highlighting their journey from a small startup to a sustainable business.
February 26, 2026$390K MRR Milestone
Original Announcement
Soon it will be 5 years ago that @filipminev and I launched the MVP of @TallyForms on Product Hunt.
We'd been building quietly since the summer of 2020. During that time we talked to as many builders, founders, and product persons we could find, on Twitter, Product Hunt, Indie Hackers and Reddit. We tried to be in as many conversations as possible. Asking what people needed, listening, and building.
I scrolled through the launch page and comments today and what struck me most is that a lot of you are still here. Those early users who took a chance on a product that had maybe 10 features and a landing page. You showed up in our Slack, filed bugs, came back the next day, sent encouragement, told your friends. Some of you even became part of our team.
The comments that stuck with me aren't the feature requests. They are things like:
"It's like if Notion and Typeform had a baby"
"This looks super cool. The UX is incredibly good. Keep up the great work!"
"It's simply made for a human"
"I love the amazing UX, the team shares their roadmap and answers every feature request on Slack, I'm not going back to..."
"A better UI to build the form, no cut-throat pricing, and an overall delightful experience at launch. Mightily impressed"
These landed, because that's exactly what we were going for, even though we hadn't defined it that clearly ourselves yet at the time.
People told us we were crazy. Competitive market, who needs another form builder, you're bootstrapping, you'll never compete with the giants. And honestly, they weren't wrong. But we had a different bet: that nobody actually loves form builders, and if you build one that feels genuinely good to use, you put in the care, and make it free, people would notice.
And they did.
Five years later: over a million users, $390K MRR, a team of 10, still bootstrapped, still building from Ghent, Belgium. I realized throughout the years that launching wasn't the important part. But being stubborn, showing up every day, and keep on building for those early adopters who loved Tally when it was just a fraction of what it is today, is what turned it into an actual sustainable and long-term business.
The platforms and communities that gave us our first shot, @ProductHunt @IndieHackers and the No Code community in general, gave two bootstrappers from Belgium and Bulgaria a real shot at competing. That still means a lot.
We're still building for you. You know who you are 🫰
We'd been building quietly since the summer of 2020. During that time we talked to as many builders, founders, and product persons we could find, on Twitter, Product Hunt, Indie Hackers and Reddit. We tried to be in as many conversations as possible. Asking what people needed, listening, and building.
I scrolled through the launch page and comments today and what struck me most is that a lot of you are still here. Those early users who took a chance on a product that had maybe 10 features and a landing page. You showed up in our Slack, filed bugs, came back the next day, sent encouragement, told your friends. Some of you even became part of our team.
The comments that stuck with me aren't the feature requests. They are things like:
"It's like if Notion and Typeform had a baby"
"This looks super cool. The UX is incredibly good. Keep up the great work!"
"It's simply made for a human"
"I love the amazing UX, the team shares their roadmap and answers every feature request on Slack, I'm not going back to..."
"A better UI to build the form, no cut-throat pricing, and an overall delightful experience at launch. Mightily impressed"
These landed, because that's exactly what we were going for, even though we hadn't defined it that clearly ourselves yet at the time.
People told us we were crazy. Competitive market, who needs another form builder, you're bootstrapping, you'll never compete with the giants. And honestly, they weren't wrong. But we had a different bet: that nobody actually loves form builders, and if you build one that feels genuinely good to use, you put in the care, and make it free, people would notice.
And they did.
Five years later: over a million users, $390K MRR, a team of 10, still bootstrapped, still building from Ghent, Belgium. I realized throughout the years that launching wasn't the important part. But being stubborn, showing up every day, and keep on building for those early adopters who loved Tally when it was just a fraction of what it is today, is what turned it into an actual sustainable and long-term business.
The platforms and communities that gave us our first shot, @ProductHunt @IndieHackers and the No Code community in general, gave two bootstrappers from Belgium and Bulgaria a real shot at competing. That still means a lot.
We're still building for you. You know who you are 🫰
Founder
Marie
@MarieMartens
Product
Tally
View Product