Kleo Surpasses $61K MRR
Rob Hoffman shares the success of Kleo, which hit $61K MRR in just 53 days using the Waitlist Strategy. The approach involves creating educational content that subtly promotes the product, leading to significant revenue growth.
December 9, 2025$61K MRR Milestone
Original Announcement
Playbook 1: The Waitlist Strategy
I used this for Kleo. Hit $61K MRR in 53 days.
The framework: Content → Email → Webinar
Create "edusales" content that subtly teases your product. Don't hard sell. Lead with value. Plug your tool in ONE bullet point.
I used this for Kleo. Hit $61K MRR in 53 days.
The framework: Content → Email → Webinar
Create "edusales" content that subtly teases your product. Don't hard sell. Lead with value. Plug your tool in ONE bullet point.
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Rob Hoffman
@RobHoffman_
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