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Kleo Surpasses $1M ARR

Jake Ward announced that Kleo has surpassed $1M in annual recurring revenue. This milestone is part of his journey with four businesses aimed at helping people succeed online.

February 19, 2026$10K ARR Milestone

Original Announcement

I'm 28 with 4 businesses and (still) no home.

Here's how I got here:

Age 0-15:

Spent early life growing up in a hippie commune.

Raised by an incredible single mother who wore both hats. Gave everything to support me.

Overly shy and didn't speak much. Seen as a problem by a teacher who suggested there was something wrong with me.

Age 16:

First job stacking supermarket shelves.

Completed high school with bang-average grades.

Started sixth form college.

Age 17:

Quit sixth form college after 3 months due to illness. Doctor said I was 24 hours away from dying.

Spent my 17th birthday in hospital, tubes everywhere.

Became an apprentice at a print marketing agency.

Learnt my way around Adobe's design suite. Started doing bits of design work on the side.

Age 18-19:

Discovered search marketing to help get more clients for the print marketing agency.

Became obsessed with SEO. Spent my free time messing around with the websites I built.

Age 20:

Wanted to take marketing more seriously. Quit my job to start a marketing degree.

Quit after 2 weeks.

Started an apprenticeship at an SEO agency where I managed 25 clients and attended college part-time.

Quit after 9 months.

Realised traditional education sucks. I learnt 100x more (and quicker) through self-education.

Went all-in on learning and building whilst living at home with my mum and 2 young siblings.

Ā£0 income.

Age 21:

Got my first 2 freelancing clients on Upwork. They referred me to other clients.

Built a 6-figure business by the end of the year.

Age 22-23:

Started a podcast side project and quickly reached 300,000 listeners per month. Sold it for 5 figures.

Bought and sold 5 websites.

Maxed out my freelancing capacity.

Age 24:

Founded Content Growth and built a team to help companies turn their blog into a 7-figure sales channel.

Started posting on LinkedIn.

Grew revenue by over 200% in 6 months.

Age 25:

Co-founded Byword and launched a platform to help marketers generate articles at scale for SEO.

Sold my belongings, moved out of London and started travelling the world.

Built Kleo, a free Chrome extension for LinkedIn.

Merged Content Growth with Contact (and @RobHoffman_) to take the SEO agency to the next level.

Helped my mum quit her 15-year corporate job.

Age 26:

Lived out of a suitcase and travelled around 16 countries.

Grew the userbase of my SaaS tools to over 130,000.

Helped multiple unicorn companies scale their SEO with our 25-person team at Contact.

Age 27:

Travelled and lived in 9 more countries.

Relaunched Kleo with @Laraacostar and the new team.

Started an innovation team at Contact and launched Mentions for AI SEO, our TASM Audit, and more.

Age 28 (now):

Kleo just hit 7-figures ARR. Contact generates $20M/year for clients. Byword just got a revamp. Mentions 2.0 is coming soon.

4 businesses with one mission: help people win online.

The journey continues...